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Frequently Asked Questions

What is The Lookfor?+

A directory built for small businesses — a place where independent shops, makers, and service providers can be found without getting buried under big chains and corporate ad budgets. Discover local businesses worth supporting, all in one place.

What counts as a small business?+

Independently owned and operated businesses — not national chains, big-box stores, or major franchises. As a rough bar, we look for businesses with fewer than 10 locations. There's no strict headcount; if you're a small, independent operation rather than part of a corporate giant, you belong here.

Why only small businesses?+

Because big businesses already dominate every search result and ad slot — they don't need more visibility. Small businesses do. The Lookfor levels the field by giving independents a place where they're the whole point, not an afterthought competing against billion-dollar marketing budgets.

How do you keep big businesses out?+

We do our best to review listings and keep national chains and big-box brands off the directory, and we rely on our community to flag anything that slips through. See a listing that doesn't fit? Let us know and we'll take a look.

Is it free to get listed?+

Yes. Listing your small business is free, and claiming an existing listing is free too.

How do I get my business listed?+

Head to the submit page, add a few details about your business, and you're in. As long as you're an independent small business, you're welcome.

Can customers leave reviews?+

Yes — verified reviews help great small businesses get discovered and give shoppers confidence before they visit or buy.